The main question that a company should consider when performing a strategic analysis is: How is the market constituted? How are the active clients in this sector? While conducting strategic analysis, organizations must know their competitors and thus be able to define a strategy that will help them an unbeatable player in that market. Strategic planning is a long-term task involving continuous and systematic planning and resource investment. All leading organization who are well known for their achievements have years of strategic planning being implemented at various stages. Strategic analysis is essential if a company has a goal and a mission for themselves. ![]() For an organization to function efficiently, it is important to think about how positive changes need to be implemented. In a constant strive to improve, organizations must periodically conduct a strategic analysis which will, in turn, help them determine what areas need improvement and areas that are already doing well. With the help of strategic planning, the objective or goals that are set by the organization can be fulfilled. Strategic analysis is essential to formulate strategic planning for decision making and smooth working of that organization. Kennedy, Andrew Kim and Lauren M.Strategic analysis is a process that involves researching an organization’s business environment within which it operates. Zhangġ3 Significant Influence of a Major Policy on Strategic Management and Marketing: Analyzing the Effect of Title IX on Collegiate Athletics Zhangġ2 Marketing Strategies and Practices of Women’s Soccer in the United States: Historical PerspectiveĬhris Henderson, Becca Leopkey and James J. Yan Wang, Jin-sheng Liu, Kyungyeol (Anthony) Kim and James J. Helena Ferreira-Barbosa, Jerónimo García-Fernández and Gabriel Cepeda-Carriónġ1 Sport Development Strategies and Practices in Chinese Small Towns Taute and Byung-Kwan Leeġ0 Development Digital Marketing Plans through Understanding Use Behaviour of Fitness Apps in Portuguese Fitness Centres Ivan Furegato Moraes, Ary José Rocco Junior and Flávia da Cunha BastosĨ Sports Marketing and Social Media Strategies: A Literature Review and Research Agendaĭeniz Zeren, Ismail Erkan and Fulya Acikgozĩ Sports Fans’ Defense of the Tribal Brand: Exploring Determinants Across Two Continents Sport Marketing in a Global Environment is fascinating reading for any advanced student, researcher, or professional working in sport business and management, sport development, marketing, strategic management, or global business.ġ Challenges and Opportunities of Contemporary Sport Marketing: Strategic PerspectivesĢ Marketing Strategies for Reaching Iranian Older Adults: A Social Network Based on Physical Activity Promotionģ Fitness Center Marketing in Thailand: Antecedents and Consequences of COVID-19 PandemicĤ Challenges in the Marketing of Intercollegiate Athletics: Perspectives of College Football Marketing Directorsĥ Analyzing Minor League Sport Markets in the United States: Proposing a Marketing ModelĦ Sustainable Development of Sport Event Tourism Destinations: Perspectives of the Core Stakeholders in Chinaħ Marketing Management in the Football Industry: Guidelines, Trends, and Proposals ![]() ![]() As a whole, this volume presents a snapshot of the opportunities and challenges facing sport marketers around the world. It considers some of the most interesting emerging themes and topics in contemporary sport business, including fitness marketing, the role of sustainability in sport marketing, social media and digital marketing, athlete-brand relationships, and the promotion and development of collegiate and scholastic sport. It presents cutting-edge case studies from around the world, including from the United States, China, Europe, the Middle East, South America, and Africa. This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services.
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